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Ask Questions? To Help Find The GOLD
Here's another great idea that the gurus areusing to create high profit online products. It's called an 'ask page' and is designed to let thepotential customers tell you what they want to buy. For example: If you were going to write an ebookabout growing vegetables, why not put up a page,asking your potential customer what would be theirnumber one question about growing vegetables. Now What? Take your top 30 questions and use them as thebases of your product. Now assuming you don't know diddly aboutgrowing vegetables.What you do is...get someonewho does know about growing vegetables,to write it for you! Now you might be wondering, why that might be?Easy! Just go to www.elance.com and get someone to doit for you. This is a website where people reversebid to do the work for you. This means they bid to the lowest price to seewho will get the job. How Good Is That? Then contact your web master to get him tocreate a similar page for you. The Key here is to think like a business personand leverage your time by getting other people todo the ground work for you. This will give you moretime to work on stuff that brings in the money e.gYour Marketing and Advertising. Once you master the art of delegation you willopen your mind to the power of leverage and yourInternet Business will truly take off. Good luck with this idea, please let me knowyour feedback: mentors@internetsalesmentors.com Have Fun and Take Care Check out new website http://www.thegoldsinhere.com, sign up now for free report!! Scott Wilson
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Building An Effective Banner Campaign Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign:Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USDSo if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example?-Paying too much for the banner space?-Need a better click-through rate?-Need to charge more for your product?The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision.Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.A few terms to know:» CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown.» CPC - Cost Per Click. You pay an agreed amount for each click-through to your site.» Click-Through (CT) - A click on an ad which takes the viewer to another site.» Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%.» Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site.Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started.If you decide to purchase your banners: Do your research. 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